Hartman
Hartman gained about a month on brochure design by generating lifestyle imagery instead of shooting it.
The Challenge
Hartman's brochure and content were built almost entirely on legacy lifestyle photography. Every brochure cycle ended the same way: a snowstorm of content that still needed to be created on top of the design work itself, with the shoot schedule setting the pace for everything downstream.
The Solution
Furniture Connect replaced the legacy shoots for brochure content. Lifestyle imagery is now generated when the design needs it rather than when a shoot can be booked, so content and layout come together in one pass instead of the design waiting on photography.
Brochure Design+1 Month
Lifestyle ImageryOn Demand
Content CrunchGone
Honestly, it's completely revolutionized my processes. I've gained about a month on my brochure design.
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