Wildcat Territory
Wildcat Territory re-imagined its existing bedding and drapery collections in fresh environments, bringing a 30-year-old brand's visual marketing into the modern era.
The Challenge
Wildcat Territory has designed and manufactured bedding, drapery and soft furnishings in North Carolina for more than 30 years. The collections were current; the visual marketing was not. The team wanted imagery that would freshen catalogs, social media and special projects for key target customers, without shooting every existing collection again.
The Solution
Furniture Connect let the team re-imagine existing bedding and drapery collections in new, fresh environments that elevate the overall feel of the company. The imagery now feeds catalogs, social posts and one-off projects for target customers, and the next step is turning those generated images into short videos for social media and commercials.
Collections
Re-imagined
Recommend
8/10
Next Up
Short Video
The Results
As reported by Wildcat Territory:
- Re-imagined: Existing bedding and drapery lines shown in new, fresh environments
- 8/10: Would recommend to a friend or team member
- Short Video: Generated images becoming short clips for social posts and commercials
I have been able to re-imagine existing bedding and drapery collections in new, fresh environments that elevate the overall feel of our company. The platform is easy to use, and if I could create something, anyone can.
Frequently asked questions
What problem was Wildcat Territory trying to solve?
Wildcat Territory has made bedding, drapery and soft furnishings in Thomasville, North Carolina since 1992, with imagery that had not kept pace with the collections. The team wanted to freshen its visual marketing across catalogs, social media and special projects for key target customers, and bring a 30-year-old company into the modern era.
Why did Wildcat Territory choose Furniture Connect?
A colleague recommended Furniture Connect. Home furnishings and softgoods are close cousins, so the same lifestyle imagery approach carried across.
What results has Wildcat Territory seen?
Fresh, elevated imagery for existing bedding and drapery collections, with short videos for social media as the next step, and an 8 out of 10 to recommend.
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