GJ Styles
GJ Styles cut silhouette creation and new-product image prep by about 90%, and now briefs manufacturers with line drawings made from product photos.
The Challenge
GJ Styles has sold furniture online for more than 20 years, and high quality product images were always the bottleneck. Traditional silhouetting and image preparation took hours per product, and the team had no easy way to change a product's angle or show a piece in a realistic room when all they had was a supplier shot.
The Solution
The team chose Furniture Connect because it was designed around furniture and put the tools they needed on one platform. Silhouetted product images now take about 90% less time, preparing and uploading new product images has fallen by about 90%, and lifestyle scenes help customers understand a piece before they buy. During product development, GJ Styles turns product photos into line drawings so manufacturers can see what they are aiming for.
Silhouette Speed~90%
Image Prep & Upload~90%
Product DevelopmentLine drawings
The Results
As reported by GJ Styles:
- ~90%: Less time creating silhouetted product images
- ~90%: Reduction in time preparing and uploading new product images
- Line drawings: Product photos turned into drawings that brief manufacturers
I would honestly recommend Furniture Connect to any furniture company that's looking to increase efficiency and decrease time spent on product images. It's really helped us create an overall consistent look on our website.
Frequently asked questions
What problem was GJ Styles trying to solve?
GJ Styles has sold furniture online for over 20 years, with a High Point showroom and a range that runs from case goods to upholstery. Traditional silhouetting and image preparation was very time consuming, and the team needed more flexibility to change product angles and create realistic product images.
Why did GJ Styles choose Furniture Connect?
They wanted one platform built specifically around furniture rather than several general-purpose tools, to spend less time on product images and get a consistent look across their website.
What results has GJ Styles seen?
Silhouette creation and new-product image prep both fell by about 90%, with a consistent look across the website.
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