Outdoor Elements
Outdoor Elements moved on from rendering products themselves to improve the imagery on their website without paying for product photography.
The Challenge
Outdoor Elements designs and fabricates fire pits, fire tables, water features and planters in Salt Lake City, Utah. These are high-ticket pieces, and customers buying online need to trust that what arrives will match what they saw. The team had been rendering products themselves in Lumion, and photographing the whole range was cost prohibitive.
The Solution
Furniture Connect sits between do-it-yourself rendering software and a full photo shoot. The team generates improved product imagery for their website at speed, and is working through the rest of the range.
Recommend
9/10
Website
Way Better
Photography
Not Needed
The Results
As reported by Outdoor Elements:
- 9/10: Would recommend to a friend or team member
- Way Better: Product imagery that gives buyers of high-ticket pieces more to trust
- Not Needed: Improved imagery without the cost of a product photo shoot
Our website looks way better! This is a great step between do-it-yourself rendering software and full-on photography.
Frequently asked questions
What problem was Outdoor Elements trying to solve?
Outdoor Elements sells high-ticket fire features, water features and planters through their website, where the product imagery has to do much of the selling. The team wanted better imagery than they could render themselves in Lumion, without the cost of photographing every product.
Why did Outdoor Elements choose Furniture Connect?
Real photography was the ideal, but for a small team it was cost prohibitive, so they needed something in between. The team says Furniture Connect is a great step between do-it-yourself rendering software and full-on photography.
What results has Outdoor Elements seen?
In the team's words, the website looks way better, with imagery they hope will give customers confidence in a high-ticket purchase. They rate Furniture Connect 9 out of 10 to recommend.
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