Furniture Connect Joins the Home Furnishings Association
Furniture Connect has joined the Home Furnishings Association (HFA), the trade association supporting home furnishings retailers through education, advocacy and business resources.
Our work with furniture retailers shapes how we build Furniture Connect. Preparing a collection for sale means getting the details right across every product and colorway, with images and information that store teams and online shoppers can rely on.
Joining the HFA gives us more opportunities to hear directly from retailers about that work: what takes too long, where information goes missing and what would help them sell their collections.
The membership complements our involvement in the American Home Furnishings Alliance, which represents manufacturers and importers. Both relationships help us understand how product information moves from suppliers to retailers, and where we can make that process easier.
We look forward to meeting fellow HFA members and contributing our experience in furniture product data and imagery.