What file types does DAM handle?

Images (JPEG, PNG, WebP, TIFF), videos (MP4, MOV), PDFs, and design files. FurnitureConnect's DAM is built for product imagery — lifestyle photos, cutouts, and AI-generated scenes.

How is DAM different from PIM?

PIM manages data (specs, descriptions, pricing). DAM manages assets (images, videos, files). The best platforms combine both.

Do I need DAM for one channel?

Even single-channel brands benefit from organised, searchable assets. When you add channels or generate AI imagery at volume, DAM becomes essential.

Can I migrate existing assets?

Yes. Upload images individually or in bulk. They're stored in the DAM and linked to products in the PIM.

Glossary

Digital Asset Management (DAM)

One searchable library for every product image, video, and file. Version-controlled. Ready to export anywhere.

Definition

DAM organises, stores, and distributes digital files — images, videos, documents, designs. For furniture brands: every lifestyle image, product cutout, technical drawing, and video lives in one searchable library with version control and access permissions.

Why furniture brands need DAM

200 products. 5 images each. That's 1,000 assets before you count fabric variants, room scenes, and videos. Without DAM, teams waste hours digging through shared drives, downloading wrong versions, and emailing files back and forth.

DAM gives everyone the latest approved assets. Search by product, collection, or tag. Download the right format for web, print, or marketplace. No more 'can you send me that image?' emails.

DAM vs cloud storage

Google Drive stores files. DAM manages them. The difference: metadata, smart search, version control, format conversion, access permissions, and channel exports.

Cloud storage treats an image as a file. DAM treats it as an asset — linked to a product, tagged, available in multiple formats, with full version history. Your sales team searches for a sofa lifestyle image and finds it in seconds.

DAM and AI image generation

AI multiplies your asset volume overnight. Instead of 5 images per product, you might have 50. Different rooms, angles, seasons. Without DAM, that volume turns into chaos.

FurnitureConnect generates images via AI Studio and stores them in a built-in DAM. Every image gets tagged with the product, variant, room style, and settings automatically. Your library grows. Your organisation doesn't break.

How FurnitureConnect handles DAM

Every image you generate or upload gets stored, tagged, and linked to the right product. Search by name, collection, style, or tag. Export any format and resolution.

The DAM connects to AI Studio and PIM. Generate an image — it's available to your whole team immediately. Tagged. Organised. Ready to use. Learn more about our DAM.