Hooker Furnishings
Hooker Furnishings built the lifestyle library their catalog lacked and released new fabric options to their outdoor customers.
The Challenge
Hooker Furnishings needed lifestyle imagery that was realistic, accurate and on brand across a catalog far bigger than any shoot schedule could cover. Whole ranges sat without styled scenes, and new outdoor fabric options had no imagery to launch with.
The Solution
Furniture Connect gave the team image generation fast and accurate enough to represent their products faithfully. They built a large library of lifestyle imagery the catalog previously lacked, and released new fabric options to their outdoor customers with the scenes ready to sell them.
Recommend10/10
Lifestyle ImageryAt Scale
Fabric OptionsLaunched
The Results
As reported by Hooker Furnishings:
- 10/10: Would recommend to a friend or team member
- At Scale: A large library of lifestyle images the catalog previously lacked
- Launched: New outdoor fabrics released to customers with imagery ready
The platform is easy to use. The image generation is fast and accurate. The image quality is fantastic!
Frequently asked questions
What problem was Hooker Furnishings trying to solve?
Hooker Furnishings needed realistic, accurate, on-brand lifestyle imagery across their home furnishings ranges. Whole ranges lacked styled lifestyle scenes, and new outdoor fabric options had no imagery to launch with.
Why did Hooker Furnishings choose Furniture Connect?
They wanted image generation fast and accurate enough to represent their products faithfully, at the volume a large catalog demands. The team describes the generation as fast and accurate, and the image quality as fantastic.
What results has Hooker Furnishings seen?
A large volume of lifestyle imagery the catalog lacked now exists, new fabric options reached outdoor customers with imagery ready, and the team rate the platform 10/10.
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