Furniture Connect in Furniture News: products to market 50% faster
Furniture News has profiled how more than 85 furniture and home businesses use Furniture Connect to turn product information into sales-ready imagery, content and catalog data — with an average 30% lift in conversions and time to market cut by more than half.
Furniture retail slows down in the same places: large ranges, endless configurations, supplier data that arrives in a different shape from every manufacturer, and more sales channels to feed every year. Trade publication Furniture News has published a profile on how retailers are using Furniture Connect to clear those bottlenecks.
The piece reports that more than 85 furniture and home businesses across the UK, US and Ireland now use the platform to turn product information into sales-ready imagery, content and catalog data. Across those customers, Furniture News reports an average 30% increase in sales conversions and time to market cut by more than half. Co-founder and CEO Pavir Patel features in the profile.
Barker and Stonehouse leads the customer stories: the retailer brings over 100 products online in a single week, and now uses imagery made with the platform for the seasonal promotions on its homepage.
The results customers reported
Each of these is that customer's own reported result, not a universal guarantee:
- FW Style recorded a 30% increase in sales conversions after switching to imagery made with the platform.
- Furniturebox saw conversions more than double for some of its products on Amazon using platform-generated imagery.
- GJ Styles cut the time spent on its imagery workflow by around 90%.
- Gabriella White reduced its imagery workflow time by 40% and produced its Summer Lookbook without a photoshoot, saving more than $50,000.
The full profile is on Furniture News. To see what this looks like on your own catalog, request a demo and we'll work from your real SKUs.