GJ Styles
GJ Styles cut silhouette creation and new-product image prep by about 90%, and now briefs manufacturers with line drawings made from product photos.
The Challenge
GJ Styles has sold furniture online for more than 20 years, and high quality product images were always the bottleneck. Traditional silhouetting and image preparation took hours per product, and the team had no easy way to change a product's angle or show a piece in a realistic room when all they had was a supplier shot.
The Solution
The team chose Furniture Connect because it was designed around furniture and put the tools they needed on one platform. Silhouetted product images now take about 90% less time, preparing and uploading new product images has fallen by about 90%, and lifestyle scenes help customers understand a piece before they buy. During product development, GJ Styles turns product photos into line drawings so manufacturers can see what they are aiming for.
Silhouette Speed~90%
Image Prep & Upload~90%
Product DevelopmentLine drawings
I would honestly recommend Furniture Connect to any furniture company that's looking to increase efficiency and decrease time spent on product images. It's really helped us create an overall consistent look on our website.
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