Many suppliers. One catalog your retailers can list from
Every brand arrives differently. One sends a clean spreadsheet. Another sends a price list with the dimensions missing. Product names, materials, units and images rarely line up.
Furniture Connect brings those ranges into one connected catalog, then helps your team fill the gaps, build variant imagery and prepare the content each customer needs.
Your catalog has to merge before it can sell
Best for: Distributors and wholesalers carrying many supplier ranges into many retail customers.
The files don't match
Centimeters in one file, inches in the next. “Occasional” from one supplier and “side tables” from another. Without a repeatable mapping, every new brand becomes another cleanup project.
The products don't always match either
Two suppliers can use the same SKU for unrelated products. The same physical sofa can also arrive under different names and photography. Your team has to know which records belong together and which must stay separate.
Every retail customer asks for a different version
One needs packaged dimensions. Another wants fabric swatches. A third has its own image specification and category tree. The complete product stays the same; the submission shape changes.
Read why distributor product content becomes harder as the network grows.
Build the complete record once
A distributor’s catalog is a merge, not an authoring job. The answer isn’t another master spreadsheet per customer. It is one approved product record with enough structure to serve them all.
Furniture Connect joins two parts of that job.
Agentic Catalog: the facts behind every listing
- Import product data by CSV and review the detected column mapping before it runs.
- Add Supplier and Supplier SKU as attributes on each product, kept separate from your own SKU.
- Structure product families and sellable variants instead of treating every row as unrelated.
- Use AI enrichment to draft missing descriptions and other content for team review.
- See whether core data, media and variant information are present before the range leaves your business.
- Prepare the approved record for your website, marketplaces and retail customers.
DAM and Studio: the imagery behind every option
- Keep product images, room scenes, swatches and documents connected to the product context they support.
- Build a reusable material library instead of finding the same fabric file for every product.
- Generate product × material combinations in a batch, with outputs tagged by product, material and angle.
- Review every image against the reference product before it is used.
- Confirm the exact SKU or colorway before an approved image is linked to that variant.
What your team gets back
| Today | With a connected catalog |
|---|---|
| A fresh cleanup for every supplier | A checked mapping your team can reuse |
| Supplier codes standing in for product identity | Your ID, supplier and supplier SKU kept separately |
| Variant images scattered across folders | Images connected to their product and material context |
| Retailer files maintained as separate truths | Destination views prepared from one approved record |
| Readiness decided in a meeting | Missing data and media visible in the catalog |
Furniture Connect doesn’t make the commercial decisions for you. Your team still reviews imported facts, resolves ambiguous matches, approves generated images and applies each destination’s current requirements.
It gives those decisions one place to live, so the next supplier range and the next retail customer can build on work you’ve already done.
Proof from a furniture manufacturer supplying retail partners
Bentincks cut product uploads from two to three weeks to just over one week.
The result came from changing how product imagery was produced and prepared for retailer systems. Bentincks is a sofa manufacturer rather than a distributor, so the proof is relevant to the workflow without pretending it is a wholesaler case study.
Read the Bentincks customer story
