Free guide · For furniture brands and retailers
Can Meta's new shopping agent find your furniture?
Muse is Meta's new AI shopping agent, launched in the US in September. Shoppers describe what they want, like "a pet-friendly sectional under $2,000 for a small apartment", and Muse comes back with a shortlist of products.
It can only recommend what it can read. On a lot of furniture sites the dimensions sit in a drawing, the fabrics in a swatch and the details in a PDF, so Muse never sees them.
Our free guide gives you the 47 checks that decide whether Muse can find your products, and what to fix first. If you'd like a hand, we'll run the checks on your site with you.
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Let us run it for you
We'll run all 47 checks on your site and walk you through what to fix first.
Book your auditTwo minutes on what Muse means for furniture
Want the checklist from the video? Get the free guide.
Inside the guide
- How Muse finds products, and why it reads your site the way a screen reader does
- Eight checks to do this week
- Why Muse misses furniture products: sizes shown only in a drawing, photos with no description, and fabrics that aren't listed as separate options
- All 47 checks, grouped into nine areas, with a scorecard to track your progress
- A monthly test you can run in Muse yourself, to see whether it's finding your products
Most furniture sites aren't set up for this yet
It's early, and nobody has a playbook. The first studies all point the same way: get your product data readable first, and the rest follows. The brands that fix it now get recommended while everyone else is still working out what Muse is.
of the products Muse considered came from merchant catalogs
final picks came from browsed websites, though they were only ~6% of candidates
of several hundred leading US sites blocked Muse; another third challenged it
Profound, 2 Oct 2026 (50 prompts, one retail category, a small exploratory sample); Jefferies via Proactive Investors, Oct 2026 (several hundred leading US ecommerce and travel sites). Neither is furniture-specific.
Once you've read it
Let us run it for you
Send us your site and we'll do the work. We check your pages and catalogs the way Muse reads them, then ask it what your shoppers ask.
- Your score out of 47, area by area, for your main site and your Shopify store
- Every check marked pass, partial or fail, with the evidence to hand to your web team
- A fix list in priority order: what to do this week, and what to do over the next 30 days
We'll walk you through the results on a short call.
Ready to show and sell?
Give every team the product data, imagery and assets they need to launch faster, quote better and turn more of the catalog into revenue.