Furniture Connect in The Furnishing Report: launches cut from months to days
The Furnishing Report has covered how more than 85 furniture and home businesses use Furniture Connect to bring products online faster — with customer-reported results from Barker and Stonehouse, Furniturebox, FW Style, GJ Styles and Gabriella White.
Getting a furniture range from the warehouse to live listings — imagery for every colorway, dimensions from supplier spreadsheets, content for each channel — usually takes months. Trade publication The Furnishing Report has published a piece on how retailers are using Furniture Connect to do it in days.
The article reports that more than 85 furniture and home businesses across the UK, US and Ireland now use the platform to turn product information into imagery, content and catalog data. Barker and Stonehouse leads the piece: the retailer can now bring over 100 products online in a single week, with thousands of images covering every color and angle. Commercial manager Daniel Williams told the publication the platform has "completely changed the speed at which we can bring products to market".
The results customers reported
Each of these is that customer's own reported result, not a universal guarantee:
- FW Style recorded a 30% uplift in sales conversions after switching to AI imagery made with the platform.
- Furniturebox saw conversion rates and units sold more than double for some of its products on Amazon, according to co-founder and managing director Dan Beckles.
- GJ Styles cut the time spent creating, preparing and uploading imagery by around 90%.
- Gabriella White reduced its imagery workflow time by 40% and produced its latest Summer Lookbook without a photoshoot, saving more than $50,000.
The full article is on The Furnishing Report (a subscription may be required). To see what this looks like on your own catalog, request a demo and we'll work from your real SKUs.